Upwell F&B Co. Ltd. — Climate-Smart Nutrition

Nairobi · Migori · East Africa

Foods & Beverages

Climate-smart nutrition rooted in East African soil — nourishing communities while building resilient food systems.

Partner With Us Our Impact

5,000+

Smallholder Farmers

1M+

People Nourished Annually

50%

Regenerative Agriculture

100%
ORGANIC

2020

Founded

Our Story

Transforming East Africa's Harvests Into Premium, Life-Giving Nutrition

Founded in 2020 in Kenya, Upwell F&B Co. Ltd. was born from a simple conviction: the richest soils in East Africa should nourish the people who farm them. We set out to build Africa's leading climate-smart food and beverage company — one that closes the gap between agricultural abundance and nutritional need.

From our headquarters in Migori and our Nairobi center, we develop proprietary fortified food products using local superfoods, blockchain-backed traceability, and regenerative farming partnerships with over 5,000 smallholder farmers across Kenya and East Africa.

FRESH & LOCAL FORTIFIED CLIMATE-SMART

What Drives Us

Vision, Mission & Core Values

Our Vision

To be Africa's leading provider of accessible, nutritious, and climate-smart foods, leveraging technology and innovation to nourish communities from farm to shelf.

Our Mission

Delivering innovative nutrition solutions using local raw materials to enhance farmers' income, achieve environmental sustainability, and drive inclusive economic growth in East Africa.

Core Values

Innovation & Technology
Transparency & Accountability
Ethical Business Practices
Sustainability & Regeneration
Measurable Social Impact

The Road Ahead

Our 2026–2031 Strategy

Three phases built to scale impact — from local pilot to East African leadership.

Foundation & Pilot Scale

2026–2027

Finalize 10 fortified product formulations, onboard the first 1,500 smallholder farmers onto regenerative practices, establish our first manufacturing hub with cold-chain capacity, and launch pilot distribution in Kenyan schools, hospitals, and retail.

Expansion & Regional Rollout

2028–2029

Scale to 5,000 farmers across Uganda, Tanzania, and Rwanda. Open 2 additional regional manufacturing hubs, activate diaspora e-commerce channels in Europe and North America, and secure 30+ institutional contracts.

Consolidation & Optimisation

2030–2031

Achieve full B Corp certification, 100% ESG compliance, 50+ institutional contracts, and KES 1.86 billion revenue. Carbon credit monetisation live, and 1M+ people nourished each year through all three regional hubs.

What We Make

Our Fortified Products

Ten IP-protected nutrition products built from East African superfoods,free from preservatives, rich in micronutrients.

SORIFIED™ Grain Mix

Fortified sorghum blend with iron & zinc

Chia-Moringa Pouch

High-protein superfood powder blend

UmuFlour™

Vitamin-fortified cassava flour

NutriSip™ Beverage

Ready-to-drink fortified juice

All products carry blockchain traceability, scan any pack to see its farm-to-shelf journey.

Enquire About Products

The Heart of the Harvest

Meet Our Community

At Upwell, we don't see a supply chain ,we see a community of resilient, skilled individuals who are the true guardians of East African agriculture.

Farmer Partnership

5,000 Farmers. One Shared Future.

We intentionally partner with smallholder farmers , placing a specific focus on women and youth, to create sustainable employment and reliable markets. By moving beyond traditional middleman models, Upwell builds direct, transparent relationships that ensure the value created from the soil stays in the hands of those who till it.

Through our Value Addition Farmer (VAF) Programme, each farmer receives training in regenerative agriculture, digital onboarding onto our blockchain traceability platform, access to fair and guaranteed purchase pricing, and performance-linked income growth pathways.

25% Income Growth

Average increase by 2031

Blockchain Traceability

Every crop tracked digitally

Climate Resilience

Regenerative farming training

Women & Youth Focus

Inclusive employment model

Join Our Community See Our Impact

I have almost doubled my earnings thanks to Upwell's Value Addition Farmer Programme. For the first time, I know exactly what my crop is worth before I harvest it.

Angela Awiti

Cassava Farmer, Homa Bay

Where We Grow

Our Regional Hubs

Three manufacturing hubs with full cold-chain capacity, scaling from Kenya to the wider East African region.

HUB 1 · 2020

Nairobi, Kenya

Pilot hub and HQ for product development, quality control, and Kenya-wide distribution to schools and hospitals.

HUB 2 · 2022

Kisumu, Kenya

Western Kenya hub serving the Lake Victoria basin, with expanded capacity for Uganda and Tanzania regional supply.

HUB 3 · 2026

Mombasa, Kenya

Coastal and export hub connecting East African production to diaspora markets in Europe and North America.

Market Reach

🇰🇪Kenya● Active

🇺🇬Uganda● 2027

🇹🇿Tanzania● 2028

🇷🇼Rwanda● 2029

🌍Diaspora● EU & NA

Measuring What Matters

Our Impact Framework

Every KPI verified. Every outcome measured. Our Theory of Change follows a clear pathway — from investment to lasting food security across East Africa.

5K+

Smallholder
Farmers

1M+

People
Nourished/Year

25%

Farmer Income
Increase

50%

Regenerative
Agriculture

Our ESG Commitments

Triple Bottom Line

Social Impact

1M+ people with access to fortified nutrition annually
25%+ average increase in smallholder farmer incomes
50+ institutional contracts with schools and hospitals
Priority hiring for women and youth across value chain

Environmental Impact

50%+ farmland converted to regenerative practices
Verified carbon emission reductions via offset credits
30% operational waste reduction through lean manufacturing
Full cold-chain infrastructure reducing post-harvest loss

Economic Impact

Revenue scaling from KES 500M (2026) to KES 1.86B (2031)
30% CAGR — more than double the national sector average
KES 500M blended finance mobilised for climate nutrition
Hundreds of direct and indirect jobs created across hubs

Accountability

MEL Framework

Our Monitoring, Evaluation & Learning (MEL) system uses IRIS+ and IFC HIPSO standards. Quarterly KPI reviews, annual independent audits, and a real-time digital dashboard give donors, investors, and communities full transparency.

Quarterly KPI reviews across all 5 pillars

Annual independent third-party audits

Real-time digital reporting dashboard

Farmer-level data collection via blockchain

ESG Credentials

Certifications Roadmap

We are pursuing Fair Trade, Carbon, Halal, and B Corp certifications — each independently verified and tied to our tranche-linked finance disbursements.

B CORP

2027 Target

FAIR TRADE

2028 Target

CARBON

2029 Target

HALAL

2029 Target

Policy Alignment

Aligned to Global Goals

Our work directly advances Kenya's Vision 2030, BETA, and NCCAP while contributing to the UN Sustainable Development Goals.

2ZERO HUNGER

3GOOD HEALTH

8DECENT WORK

12RESPONSIBLE CONSUMPTION

13CLIMATE ACTION

17PARTNERSHIPS

Get In Touch

Contact Us

Whether you're a farmer, investor, institutional buyer, or a community partner — we'd love to hear from you. Be part of a healthier East Africa.

jambo@upwell.co.ke

Locations

Upwell Headquarters, Kanga, Migori

Upwell Center Lavington, Nairobi

Phone

+254 700 000 000

+254 100 000 000

How We Partner

Farmers & Cooperatives

Join our VAF Programme and access guaranteed markets

Schools & Hospitals

Secure consistent supply of certified fortified products

Impact Investors & DFIs

Tranche-linked blended finance tied to verified KPIs

Diaspora Retailers

Distribute authentic East African nutrition products